The Jasmine Awards 2017: Winners

The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held on Wednesday 15th March at BAFTA, Piccadilly, London, W1. Presiding over the event were the Chairman of the Jasmine Awards, Margaret Attwooll, General Manager of Parfums Christian Dior, and Annalise Fard, Chairman of The Fragrance Foundation.

The judging panel who reviewed articles specifically written on the subject of fragrance throughout 2016 comprised of industry experts Joanna Norman & Catherine Mitchell, Chairmen of the Judging panel, alongside Sadie Frost - Producer, Veronica Henry - Author, Rachel Joyce - Author, Laura Pradelska - Actor, Melanie Rickey – Blogger & Journalist, Joanna Rogers – VP & Gifting, Boots and Jane Thynne – Author. 

A huge thank you goes to our sponsors Dior, Guerlain, Lalique and Penhaligon’s. Thank you also to Moyses Stevens for their beautiful floral arrangements on the day.

The following awards were presented:-

Best Article in a Customer Magazine:

The judges awarded the prize to James Craven for “The Wearing of The Green” in Les Senteurs.

Best Digital Article on Fragrance: 

From a lengthy shortlist, the judges awarded the prize to Lizzie Ostrom for “A Scent for Self-Appreciation” published on the website

Best Digital Fragrance Experience: 

This category is for a more light hearted fragrance feature on-line. The winner Thomas Dunckley for “Six Scents to Put Hairs on Your Chest" on The Candy Perfume Boy

The Jasmine Independent Literary Award,

This went to Laurin Taylor for “Scenting My Mental Illness” for

The Jasmine Independent Soundbite Award,

Was awarded to Thomas Dunckley for  “Eau so Masc- Thoughts on Gender in Perfume and The Rive Gauche Rebellion” for The Candy Perfume Boy

Jasmine Soundbite (news press): 

Journalist Lesley Thomas was awarded the prize for her piece “Real Men Wear Scent” in The Times

Jasmine Soundbite (magazines):  

The judges agreed the prize should go to Jan Masters for “Midnight Garden” in Harrods Magazine

Best Practical Guide to Fragrance:  

The judges decided that the Award should go to “The Top Ten Niche Fragrances Every Beginner Should Sample” written by Claire Vukcevic,

Most Creative Visual Award: 

This award was introduced in 2012, for a stand-alone piece with minimal words which stood the test of inspiring the reader by it’s visual impact.  

The judges found this a tough decision due to the high quality of entries, but it was decided that the prize should go to Harrods Magazine for their piece “All a Quiver”, words by Jan Masters, Creative by David Newton & Barney Pichard. 

Jasmine Visual Award:  

The winner in this category was considered to be different, original and considered; the prize went to the Harrods Magazine for “A perfume Paints a Thousand Words” words by Jan Masters, creative by Robert Greco & Jan Masters.

Jasmine Literary Award: 

The judges decided that the winner should be Joanne Harris for “Every Scent Tells a Tale” in Good Housekeeping, for her beautifully written & insightful piece.

The Rising Star Award: 

This award is new this year to recognise up and coming talent within the industry. Congratulations Lauren Carbran on your win for "2017: The Year of The Milk Notes" for SCENTS blog

Also recognised at the Awards were the winners of the ‘Junior Jasmines’ the ‘Mighty Nose Awards’ A creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The judging panel comprised of Chairman of the Judging Panel Josh Lacey - Children's Author, Nicky Cox MBE – Editor of First News and Mary Hooper- Young Adults and Children’s Author.

Years 3 & 4

First prize went to Year 4 Bella Barlow for her poem called ‘Smell Seasons’ from Shiplake Primary School and the runner up was Year 3 Aoife Lynch for her poem ‘The smells’ from St Mary’s School. 

Years 5 & 6

First prize went to Year 6 Isobel Young for her poem ‘The things I see with my nose’ from Peppard Primary School and the runner up, Year 5 Lena Akil for her poem ‘Smells of Santa’s Workshop’ from Sheffield Girls’ Infant and Junior School.