The Jasmine Awards 2015: Winners

This years' Jasmine Awards were held on Wednesday 18th March 2015 at BAFTA.

The Jasmine Awards, the premier awards for journalists writing on the subject of fragrance, were held on Wednesday 18th March at BAFTA, Piccadilly, London, W1.Presiding over the event were the Chairman of the Jasmine Awards, Cecile Budge, Managing Director of P&G Prestige, and Peter Norman, Chairman of The Fragrance Foundation.
The judging panel who reviewed articles specifically written on the subject of fragrance throughout 2014 comprised of industry expert Joanna Norman, Chairman of the Judging panel, alongside Brix Smith-Start Fashionista & Stylist, Isabelle Grey Author & Screenwriter, Joanne Harris Best Selling Author, Oliver Cheshire Male Model & Blogger, Paula Johnson Publisher & Journalist & Simon Comins Buying Director at Superdrug.

Special thanks go to our sponsors House of Fraser, Givaudan, Lalique, P&G Prestige for the beautiful awards and OnlyRoses for the stunning floral displays.

The Jasmine Award Judges

The Jasmine Award Winners 

The Marty the Mighty Nose Award Winners

The following awards were presented:- 

Best Article in a Customer Magazine:

The judges awarded the prize to Jan Masters for Dark Star in Harrods Magazine.

To view the full article, click here

Best Digital Article on Fragrance: 

From a lengthy shortlist, the judges awarded the prize to Thomas Dunckley for

M is for Mugler - The Fragrance A-Z

published on the website escentualcom

To view the full article, click here

Best Digital Fragrance Experience:

This category is for a more light hearted fragrance feature on-line.

The winner was Lee Kynaston for

How To Get The Most Out Of Your Fragrance on

To view the full article, click here

The Jasmine Bloggers Award, our new Award this year, went to Persolaise for 

Guardians of the Past: A Trip to Osmothéque on

To view the full article click here

Jasmine Soundbite (news press):

Journalist Amy Packer was awarded the prize for her piece Smelling Salts in

S Magazine.

To view the full article, click here

Jasmine Soundbite (magazines): 

The judges agreed the prize should go to Annabel Meggeson for

The Sexiest Scent I Know

in Red Magazine.

To view the full article, click here

Best Practical Guide to Fragrance: 

The judges decided that the Award should go to Scents of Identity written by

Sarah Green, You & Your Wedding.

To view the full article, click here

Most Creative Visual Award:

This award was introduced in 2012, for a stand-alone piece with minimal words

which stood the test of inspiring the reader by its visual impact.

The judges found this a tough decision due to the high quality of

entries, but it was decided that the prize should go to Harrods Magazine for their piece

Pop Art, words by Jan Masters, Photographer Fabian Oefner.

To view the full article, click here

Jasmine Visual Award:

The winner in this category was considered to be different, original and

considered; the prize went to the Vogue Magazine for

Beyond the Label words by Suan Irvine, Creative by Jaime Perlman.

To view the full article, click here

Jasmine Literary Award (magazines):

The judges decided that the winner should be Dana El Masri for “Reflection Eternal”

in the Odou Magazine, for her beautifully

written & insightful piece.

To view the full article, click here

The Judges' Special Recognition Award:

The judges decided that The Perfume Society's 'Scented Letter' deserved

a Special Recognition Award for it's launch in 2014.

Visit The Perfume Society website by clicking here

Also recognised at the Awards were the winners of the Junior Jasmines the Mighty nose awards A new creative writing competition which challenges primary school children to pen smell-inspired poems specifically written on the subject of smells. The judging panel comprised of Richard E. Grant Actor, Director & Chairman of the Judging Panel, Nicky Cox MBE Editor of First News, Natasha Kaplinksy Television Broadcaster & Rachel Lowe MBE Founder of Destination Board Games & She Who Dares Ltd.

Years 3 and 4

First prize went to Libby for her poem called Magic Smell Potions who was from Hammond School and the runner up was Olivia for her poem The Christmas Potion to make Reindeer Fly from Newhaw Community School. 

Years 5 and 6

First prize went to Kim for her poem No Nose from Our Lady Immaculate Primary School and the runner up was Honor for his poem Heaven or Hell from St Thomas Clapham.

Cecile Budge, Managing Director P&G Prestige & Chairman of The Jasmine Awards, said:

"Congratulations to all the winners today. As always, the quality of the entries from both the finalists and the winners was very high. We saw great creativity throughout and pieces that truly inspire consumers to try and then buy fragrances.

We had entries from a wider range of publications and individuals this year, which is really encouraging to see. We also saw increased participation from retailers this year"