2022 Judges

Catherine Mitchell, Chairman of the Judging Panel
Catherine joined International Flavours & Fragrances (IFF) in 1990.  Catherine has worked across all areas of the business from Fabric Care to Fine Fragrance, and spent two years at the global headquarters in New York.  As one of the global leaders in the creation of fragrance IFF is a committed supporter of The Fragrance Foundations.  Catherine’s passion for spreading the education and joy of fragrance to a wider audience is infectious.

Roja Dove

Roja Dove is one of the world's most respected personalities in the perfumery world. The founder of the world's first Haute Parfumerie (Harrods), and the creator of Roja Parfums, he is globally renowned for working with only the finest ingredients available. To The New York Times he is 'a master tailor of scent'. The Financial Times consider him 'a legendary figure in the world of scent', and GQ have declared that Roja is 'the greatest nose in the world'.

Rolls-Royce, Champagne Laurent-Perrier, The Victoria & Albert Museum and The Macallan are just some of the world's most prestigious brands that have called upon Roja's inimitable style. Such collaborations confirm Roja's place at the forefront of artistic innovation, globally.

The international success of Roja Parfums, combined with the creativity of its eponymous creator, led to Roja's appointment as a cultural Ambassador for The Great Britain Campaign - celebrating the best in British craftsmanship and innovation.

Beth Horn

As Head of Industry for Retail & Ecommerce, Beth oversees Facebook’s relationships with retail and ecommerce companies in the UK, focusing most keenly on beauty, department stores, and the high street.  In her over nine years at the company, she has worked across all sectors of the retail industry, helping the largest retailers in the world to build their business, be it online or in store.  This work spans the entire Facebook family of apps and services, including Instagram, WhatsApp, and Messenger.  Before moving to London in 2018, she led Facebook’s retail business in the United States.

Prior to Facebook, Beth led global paid search for Microsoft and Expedia while at Efficient Frontier (now part of Adobe).  She began her career in the creative department of Macys.com in New York.  She is a frequent speaker on marketing and the future of retail, having delivered keynotes at events including Tech. by Retail Week (where she served on the Advisory Board), The Retail Summit (Dubai), Emarsys Revolution, SMX Social, Retailology, and StorePoint.  She gave a TEDx talk on millennials, technology, and change at TEDxYouth@HotMetalBridge.

 A native of Pittsburgh, Pennsylvania, Beth is an honours graduate of Stanford University, with degrees in history and drama.

Sali Hughes

Sali Hughes is a journalist, presenter and broadcaster, specialising in beauty, women’s issues and film. A former magazine editor, she has written extensively for Vogue, Elle, Grazia, The Telegraph, The Observer, Red, Stylist, Marie Claire, Cosmopolitan, Glamour, Shortlist, Radio Times, Woman & Home, Good Housekeeping and Net-a-Porter.

She lives in Brighton with her two sons and husband, TV comedy writer Daniel Maier. In 2019, she won the J&J Award for Outstanding Contribution to Beauty, and the prestigious CEW Achiever awards, both as voted by industry peers.

Vesa Kalho

As the Beauty Buying Manager at Fenwick, Vesa oversees one of the most curated edits of beauty in the UK.

Vesa has brought his significant experience and a real sense of excellence in execution to the Fenwick business. Along with a determination to meet the changing needs of the beauty consumer with his unique combined passion and vision in sourcing the best edit of brands and niche products which he knows will capture the imagination of beauty enthusiasts.

Vesa joined Fenwick August 2021, having spent the previous 20 years at Harrods where he was a Buyer for fragrance and beauty and instrumental in the opening of Salon de Parfums department and H Beauty stores. Vesa was also Chairman of COPRA – a non-profit organisation driving the Beauty Retail industry in the UK, for five years until July 2021.