Background Information The Jasmine Awards are the perfume industry's way of recognising expertise in the world of journalism. Their aim is to reward excellence in literary and visual achievement in articles devoted to the subject of fragrance. The awards were started in France some twenty years ago and introduced into the UK by the Fragrance & Beauty Association of Great Britain (FBA) in 1989, the first awards being presented in 1990. At the annual Jasmine Awards ceremony the perfume industry shows its appreciation to the Beauty press for the efforts it has made to acquire and communicate this specialist knowledge. The awards have become recognised as the most prestigious in beauty journalism and have developed from two original prize categories, the Jasmine Literary Award and Jasmine Visual Award, into eight prize categories: The Jasmine Literary Award (in excess of 800 words) : awarded for an in depth piece of original journalism demonstrating through its creativity, substance and style the writer’s knowledge and ‘feel’ for the subject. There are 2 categories - Magazine and News Press. Prize £3000 cheque and a framed certificate. The Jasmine Visual Award : awarded for the best visual concept supporting an article on fragrance. Prize framed certificate awarded to the team responsible. The Jasmine 'Soundbite' (formerly the Cameo Award) : a short piece of writing - stylish, funky, ‘of the moment’ which demonstrates the writer’s understanding of the subject and their own special flair. The piece should be not less than 300 words and should have a maximum length of 800 words. There are 2 categories - Magazine and News Press. Prize £600 cheque and a framed certificate. The Jasmine Award for Best article on Men's Fragrance : minimum 300 words. Prize £600 cheque and a framed certificate. Best Article in a Customer Magazine : A new category to recognize the number of entries from in-house magazines such as Boot's, Harrods, Harvey Nichols, airline publications etc. Prize £600 cheque and a framed certificate. Best Practical Guide to Fragrance : The best 'how to' article - how to buy, what to wear, what suits who. Prize £600 cheque and a framed certificate. Best Website Feature on Fragrance : An original piece of work specifically designed, created, styled and written for a website. To enable our judges to evaluate an entry fully and properly against this criteria a screen grab, in its entirety, must be submitted. As a result of this revised definition a fragrance feature that is a direct reproduction of a press article will not qualify for entry in this Award category. The feature can be of any length. A screen grab must be sent. The prize is a £600 cheque and a framed certificate. Each judge is presented with all articles on fragrance to read and mark. They are unaware of the identity of the writer. Their assessments are returned to the Jasmine Awards office where marks are collated and a shortlist compiled. Prior to the Awards ceremony, the judges reconvene to read the articles which have made it onto the shortlist. Only at this point are the final winners chosen. At the Awards ceremony each judge is invited to present one of the prizes. The Jasmine Awards Committee also presents lectures and workshops to assist beauty journalists in learning more about the subject and to write in greater depth on the mystique and continuing fascination of fragrance (click on Lectures and Workshops). If you require further information please do not hesitate to contact the administrator of the awards, Liz Higgins, on 0870 027 0870 or email liz@blue-inc.co.uk   Jasmine Awards Members Companies 2008 Elizabeth Arden Ltd Aspects Beauty Company Ltd Chanel Ltd Clarins (UK) Ltd Coty Prestige Kenneth Green Associates Guerlain Ltd Estee Lauder Cosmetics Ltd L'Oreal Luxury Products Parfums Christian Dior Ltd Parfums Givenchy Ltd P & G Prestige Beauté Ltd Puig UK Ltd Selective Beauty (UK) Ltd YSL Beauté Ltd